WELCOME

Innovation Liberation Front is fighting for good ideas to prosper! We help entrepreneurial businesses to protect, manage and commercialise their ground-breaking innovations and brands.

  • 1
    Idea Creation & Validation
    Ideation supported by reconnaissance
  • 2
    DEVELOPMENT
    Internal, outsourced or collaborative R&D
  • 3
    BUSINESS PLANNING
    Planning to profit from the idea. Hope is not a strategy
  • 4
    PROTECTION
    Creating portfolio of patents, designs, copyright and trade marks
  • 5
    TECHNICAL
    Prototyping and pilot marketing
  • 6
    MANUFACTURING
    Internal, outsourced or licensed manufacture
  • 7
    SELLING
    Selling direct, via distributors or licensees
  • 8
    EXIT
    Realisation of business value

Our Manifesto

At the heart of Innovation Liberation Front is the famous quote from Victor Hugo “No army can withstand the strength of an idea whose time has come”. Our purpose is to fight for good ideas to prosper. We help innovative businesses to protect, manage and commercialise their intangible assets.


Every revolutionary force must stand for something. Innovation Liberation Front (ILF) wants good ideas to have impact and generate prosperity, for the innovator, their organisation and the community.ILF believes that simply having a good idea is never enough. You have to fight long and hard to take an idea from conception to market, and you need strong allies along the way.The word “liberation” in the ILF brand is about freeing a good idea from whatever shackles prevent it from having impact and generating prosperity. Perhaps it’s overcoming a funding issue, reducing vulnerability through a clever intellectual property strategy, identifying a clear USP and target niche, or executing a great licensing strategy – whatever your commercialisation issue is, ILF will fight to free you from it.For our manifesto, Innovation Liberation Front has adopted a set of core values that we apply throughout our business.

Who dares wins - The famous motto of the SAS, meaning nothing ventured nothing gained. The best form of defence is attack. No guts, no glory. If you don’t try something, you’ll not succeed. Be cheeky and embrace surprise.First win and then seek battle – one of Sun Tzu’s pillars from the Art of War. Establish your protection and defences, gather all available intelligence, plan to win from the outset. Approach everything with an appropriate state of mind.Keep calm and carry on – credited to Churchill’s propaganda machine, for ILF it means be persistent, stick to the game plan, and overcome all adversity.The truth shall set you free – Once the motto of the CIA, it takes a slightly different meaning for ILF. Strive to know all available facts. Be open and transparent. Retain integrity.


ILF was founded with entrepreneurial start-ups and high growth companies in mind. We understand your need for budget certainty. For this reason we fix costs at the outset for one off jobs and offer ILF memberships for businesses that truly want to partner with their IP provider. Each level of ILF membership corresponds to a different service package, for an annual fee which is paid monthly. We can tailor a service package to suit your exact requirements if you wish, so please contact us if the existing packages don’t suit. If our purpose and values resonate with you, we’d love to hear from you! Viva la genius! Our terms of engagement can be found here.


Services

We offer a full arsenal of intellectual property protection and commercialisation services for entrepreneurial start-ups and high growth businesses. We fix costs at the outset and offer ILF memberships, providing various service packages for agreed annual fees paid monthly.


Understand and mitigate your weaknesses

Intellectual property audits

Conduct an intellectual property audit to identify strengths, opportunities and dangers lurking in your IP portfolio.  The audit can be broadened to also include intangible assets other than registered IP rights.

We assess whether your current IP portfolio supports your stated business strategy, and report on gaps and how to best fill them.

  • Catalogue your IP  and identify strengths and weaknesses.  
  • Have you registered both plain word and logo trade marks, and are your specifications broad enough?
  • Do you have coverage in the markets you operate in?
  • Have you conducted freedom to operate searches?
  • Do key staff members have adequate restraints of trade, IP ownership and confidentiality clauses in their employment agreements?
  • Are you engaging with third parties using appropriate contracts?
Our Unique Blend of IP Services

Our Services

Innovation Liberation Front provides a unique blend of services spanning intellectual property protection, commercialisation and intangible asset management services.

You will find full descriptions of each of the service offerings in the order they are listed in the right column by scrolling using the arrows provided

  • IP audits
  • Searching and market intelligence
  • Commercialisation assessments
  • Intangible asset management
  • Business plan review and writing
  • Licensing strategy development
  • Negotiation services
  • Patents
  • Designs
  • Trade marks
  • Copyright
  • Intellectual property and IAM education and training
Don't infringe someone else's rights!

Searching and market intelligence

Conduct intellectual property searching to ensure you have freedom to operate and won't unwittingly breach anyone's rights.  First win, then seek battle.  Your searching will also help you to understand the competitive IP landscape.  The truth will set you free!

 

  • Trade mark searches in any country 
  • Patent and design searches in any country
  • Competitive intelligence reports – monthly or quarterly reports on the IP activity of your competitors
  • Patent landscape mapping to understand your technology space and potential competitors and collaborators
  • Freedom to operate searches to ensure your innovation doesn’t infringe someone else’s rights
Is this innovation worth your blood sweat and tears

Commercialisation assessments

Start with a commercialisation assessment to give you confidence to proceed with your innovation project or to abandon it.  First win, then seek battle!

  • Assessing market need
  • Identifying any competitive advantages
  • Understanding barriers to entry
  • Stage of development and risks
  • Identifying paths to market
  • Assessment revenue and cost model
  • Assessment of management
  • Competitive landscape

Intelligence


Accelerating commercialisation Australia
Posted on 2 December 2014
The Australian government last week announced its final measure Accelerating Commercialisation as part of the Entrepreneur’s Infrastructure Programme (EIP). The government had announced its $482.2 million Entrepreneur’s Infrastructure Programme in May after it axed the previously existing Commercialisation Australia and Innovation Investment Fund for start-ups.

Read more...

Little Lot Story
Posted on 7 December 2014
Letters from the Front – Innovation Story from the front line of commerce: David Hillier is passionate about his idea for a social movement changing the way individuals connect with the brands they love and give back to causes they care about.

Read more...

Exit Strategy
Posted on 7 December 2014
An exit strategy is an essential part of any effective commercialisation strategy which is often overlooked. A great business plan will integrate an exit strategy for investors, thus showing them that the model will result in benefits and profits for them, no matter what happens.

Read more...


Resources & Store

We hope you find the provisions you are looking for in our resources section. Two and three star ILF memberships have access to all of our online resources. If you cannot find what you are looking for then please contact us.


IP Healthcheck
Short Form Confidentiality Agreement
Licensing Checklist
Licensing As A Business Model
Tips on Negotiating a Royalty

Contact Us

Innovation Liberation Front would love to hear from you! Don’t forget you can also engage with us on Facebook, Twitter and LinkedIn.


Founder: Simon Rowell

Mobile: +64 21 688 690

Skype: simonrowellnz

Email: simon@ilfhq.com

Postal: PO Box 62036, Sylvia Park 1644 Auckland, New Zealand


Join Us Now

We offer memberships to Innovation Liberation Front. Each membership level represents a distinct service level and annual fee paid monthly. After you submit your membership application, we will contact you by email to confirm your membership and provide you with details for payment.

  • Step 1: Choose Your Membership
  • Step 2
  • Done

Free

  • Free download of IP Healthcheck
  • Subscription to From The Front newsletter
Register now

One Star

  • Free download of IP Health Checklist
  • Receive From The Front newsletter
  • Initial intangible asset management, branding or commercilaisation consultation, of up to 60 minutes
  • General Advice by telephone only, up to one hour total per month
  • NZ$840 plus GST (paid $70 plus GST per month)
Register now

Two Star

  • One Star privileges; plus:
  • Access to all online resources
  • Monthly Skype call of up to 60 minutes duration on any IP, intangible asset management, commercialisation or branding issues
  • NZ$4,800 plus GST (paid $400 plus GST per month)
Register now

Three Star

  • Two Star privileges; plus:
  • One full day per quarter working on any IP, intangible asset management, or commercialisation or branding issues
  • NZ$12,000 plus GST (paid $1,000 plus GST per month)
Register now

Free

  • Free download of IP Healthcheck
  • Subscription to From The Front newsletter

One Star

  • Free download of IP Health Checklist
  • Receive From The Front newsletter
  • Initial intangible asset management, branding or commercilaisation consultation, of up to 60 minutes
  • General Advice by telephone only, up to one hour total per month
  • NZ$840 plus GST (paid $70 plus GST per month)

Two Star

  • One Star privileges; plus:
  • Access to all online resources
  • Monthly Skype call of up to 60 minutes duration on any IP, intangible asset management, commercialisation or branding issues
  • NZ$4,800 plus GST (paid $400 plus GST per month)

Three Star

  • Two Star privileges; plus:
  • One full day per quarter working on any IP, intangible asset management, or commercialisation or branding issues
  • NZ$12,000 plus GST (paid $1,000 plus GST per month)